Apple's CEO Tim Cook has just announced a brand new addition
to the firm's product line-up - the Apple Watch - at an exclusive
Cupertino launch event. Check our Apple Watch review: Hands-on here.
"Apple introduced the world to several category-defining products, the Mac, iPod, iphone and iPad," says Cook.
"And
once again Apple is poised to captivate the world with a revolutionary
product that can enrich people's lives. It's the most personal product
we've ever made."
Cook says it's designed to work 'seamlessly with iPhone', meaning it won't be marketed as a standalone product like the Samsung Gear S, and will require an iPhone to use.
There’s
also a watch crown embedded on the side of the device, which will allow
wearers to operate the watch digitally, through a historically analogue
input. The crown is also the home button.
The watch's
apps will be laid out in a honeycomb pattern, which you can re-arrange.
One of the apps featured will be customisable watch faces.
Chic. Just the thing to wow all the fashionistas Apple invited to its ritzy Cupertino do...
The Apple Watch will ship as three different collections: Apple Watch, Apple Watch Sport, and Apple Watch Edition.
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